SimpleTrends
Building 'Brandtopias': How Top Brands Tap in To Society
“What the most successful brands do differently, he believes, is to target powerful ideological contradictions produced by society. Through popular culture, society paints a picture of its ideals: What is a successful person? What is the good life? People strive for these ideals and experience tensions when how they understand themselves differs from the standards society has set. These contradictions produce potent demands for what Holt terms utopian desires—the desire for imaginative constructions that will resolve the felt tensions.”
Tagged: / HBS Working Knowledge By: Martha Lagace
BUZZwatch: Tracking Themes Within Text
Distills and tracks trends, themes, and topics within collections of texts across time (e.g. Internet discussions, newspaper archives, and Web pages). This system works by combining new natural language processing techniques with text analysis and retrieval methods, and the novel application of statistical time series analysis. Applications for the system include data mining and visualization of topic dynamics within texts and Internet chatrooms, as well as improved retrieval for Web search engines.
Tagged: / MIT Media Laboratory
Bye-Bye Bar Codes
An industry-backed research initiative that is developing a way to embed intelligence into everyday physical objects. The intelligence comes in the form of a Smart Tag, a tiny chip that can store an electronic product code (ePC), a 96-bit long number. That's long enough to uniquely identify every single product in the world. Smart Tags also have a built-in antenna that can send information wirelessly to a special reader, which in turn can send the information over the Internet, where other applications can use it.
Tagged: / Darwin Magazine
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