startsimple / simpletrend / innovation
Brand names that satisfy and excite people, time and again.
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The Company of the Future
Over the next quarter century, though, the Internet will help to transform companies, although the transformation may be too subtle for people to notice much while it happens. It will be most striking, at least in the medium term, in companies providing services: financial, travel, medical, educational, consultancy. Many manufacturing businesses will grow more like service industries: They will cater to the individual customer's tastes.
Tagged: Book / The Company of the Future By: Frances Cairncross

Customers as Innovators: A New Way to Create Value
We have discovered that a number of companies have adopted an intriguing approach, which at first seems counterintuitive. Essentially, these companies have abandoned their efforts to understand exactly what products their customers want and have instead equipped them with tools to design and develop their own products, ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation.
Tagged: Article / Harvard Business Review By Eric von Hippel and Stefan Thomke

Invention at Play
A highly interactive, engaging and surprising traveling exhibit that focuses on the similarities between the way children and adults play and the creative processes used by innovators in science and technology.
Tagged: Research / Lemelson Center for the Study of Innovation

The Invention Factory
Brainstorming for a better model, Myhrvold is setting out to launch the fourth stage of innovation. This new era, he says, has two distinct characteristics never seen before. First, there is still plenty of financing available for truly great ideas. Second, individual inventors are armed with an unprecedented array of information tools.
Tagged: / Technology Review By: Evan I. Schwartz

Collaborative organizational forms at Columbia
Research on organizational innovation as well as new forms of collaboration, communication, and coordination made possible with the advent of interactive technologies.
Tagged: Research / Center on Organizational Innovation

More than information
The keys for company survival are very simple in theory. Companies have to learn faster than anyone else, share the results of that learning across the enterprise, and constantly foster the development and sharing of new knowledge.
Tagged: / John Seely Brown, Xerox Chief Scientis

Whoever Makes the Most Mistakes Wins: The Paradox of Innovation
Precious few of us--and that includes Hall of Fame achievers like J. Paul Getty and Bill Gates--ever travel a straight line to the winner's circle. Whoever Makes the Most Mistakes Wins, by Richard Farson and Ralph Keyes, builds on this basic assumption to suggest that some failures may not only be inevitable on our road to success, but might actually help us attain it.
Tagged: / Whoever Makes the Most Mistakes Wins

The Art of Innovation: Lessons in Creativity from Ideo
The book teaches indirectly by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis.
Tagged: / The Art of Innovation by Tom Kelley


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