Rule: Reinvention is the Goal
Scan for opportunities to reinvent the business and then let profits follow. Creating value takes higher priority than improving efficiency when it’s accepted that profit juggernauts are rare finds and continual reinvention is the smarter path to long-term profitability.
Rule: Live in the Present
The most important time frame is today. The key to effectively managing today is to maximize the minimum organizational structure. Firms that compete on the edge use just enough structure to prevent things from flying apart, keep businesses poised for change and managers aware of opportunities, but allow enough room for innovation, personalization, and experimentation.
